5 High Impact Marketing Tips
by Bob Leduc
Here are 5 high-impact marketing tips you can use to boost your
sales quickly. All are simple to implement and they involve little
or no new expense.
1. Promote Only One Thing at a Time
Promote only 1 product or service each time you advertise. Many
people have difficulty selecting one product when their decision
forces them to delay or reject buying something else they also want.
When prospects cannot make an easy choice they often make no decision
at all ...and you lose the sale.
Tip: Offer new customers a related product or service immediately
after they buy from you. Many will accept your offer, producing
an easy sale without jeopardizing the initial purchase.
2. Provide Multiple Ways for Customers to Buy
Providing choices of what to buy will reduce your sales. But providing
choices of how to buy will increase your sales. Offer many different
ways for customers to buy from you. The same method is not convenient
for everybody. Prospective customers are more likely to act immediately
when their favorite way of ordering is available.
3. Avoid Your Competitors
Look for some new niche markets you and your competitors overlooked.
You may uncover a market you can dominate with little or no competition.
One quick and easy way to find profitable new markets is to sub-divide
your current market into several narrowly defined niche markets.
Then customize your advertising to the unique needs of prospects
in each niche market.
Tip: You can narrow the appeal of an existing web site without
losing its effectiveness with your main market. Just create customized
web pages for each market segment you want to target. Then add a
link to each of these specialized pages on your home page.
4. Use Alternative Marketing
Look for alternative media your competitors may be overlooking.
For example, many internet marketers are beginning to use direct
mail postcards to generate traffic to their web sites. It's a low
cost way to bypass the heavy competition online.
A brief captivating message on a postcard with an enticing offer
sent to the right prospects will generate a flood of traffic to
your website - or a large number of sales leads.
Tip: Postcards are also an excellent low-cost alternative
to email. People get so much email today that even legitimate messages
are getting deleted unread. But they get few if any postcards. Your
message is guaranteed to get their attention when it's delivered
on a postcard.
5. Encourage Questions
You're walking away from a lot of easy sales if you don't encourage
prospects to ask questions about your product or service.
Only interested prospects will take the time to ask questions.
Many will buy ...especially if you answer their question quickly
and completely. You can even include a promotion for your product
or service as part of your answer.
Make it easy for prospects to ask questions when they are at your
web site or in other selling situations where there is no personal
contact. For example, provide a phone number or an email address
they can use to ask questions.
Tip: If you find yourself personally answering a lot of questions,
add a Questions and Answers section to your web site or your sales
brochure. Include the answers to the most frequently asked questions.
It will reduce the number of questions you have to answer personally.
Each of these 5 marketing tips provides a simple way for you to
boost your sales quickly ...and for little or no new expense.